Standing in line for my iPhone 4 as the black curtains fell and the front of the store was revealed Apple’s slogan for the iPhone 4, “This Changes Everything. Again” was displayed prominently.
I could not help but think of the email exchange between Gawker writer Ryan Tate and Steve Jobs in which the two sparred over a number of things but it all began over the iPad being deemed as “Revolutionary”. I could not help but wonder if their might be another email exchange about if the iPhone 4 really changed everything, Again.
After using the iPhone 4 for the past few days I have been attempting to determine if the iPhone 4 lives up to its slogan or if I should be ready to pen an angry email to firstname.lastname@example.org in Ryan Tate fashion.
Design & Hardware
If Jonny Ive’s pontificating doesn’t convince you that the iPhone 4’s design is revolutionary there are a few other factors that will. The iPhone 4 doesn’t have the same feel that the 3G or the 3Gs had with its contoured back that fit neatly into your hand. It does feel like you are holding a piece of technology. The slim design fits nicely into your pocket and the buttons are extremely more responsive. The design takes after the rest Apple’s product line with a unibody style design. This streamlined look with the two glass faces makes the iPhone a truly beautiful device that all other smartphone’s will surly attempt to mimic.
Turning your attention to the hardware the Retina Display really does live up to its hype. If you own an iPhone 4 just point your browser to theNYTIMES.COM and zoom in on The New York TImes. It is truly the best looking typeface I have ever seen on a mobile device. As for the camera the 5 megapixel and 720p Video rise above the quality on the spec sheet. Apple has proven with this design that the marrying of multiple device (digital pocket camera, flip cam, iPod, and cellphone) is truly possible and are not simply random specs to be added as extra selling points.
iOS 4 is now an OS that has matured to both provide users and developers with an array of API’s that lead to great Apps. It has come under scrutiny for not being open. The “multi-tasking” has been attacked for not being true multi-tasking. Withstanding all of that though it still delvers a great experience for consumers which is the goal of the device. Jobs has answered the attack on “multi-tasking” seen in a a MacDaily News article, “”People shouldn’t have to understand multitasking. Just use is [sic] as designed, and you’ll be happy. No need to ever quit apps.” That is the philosophy that makes iOS so easy to use, you don’t need to understand how it works, just use the device.That is what allows for iOS to change everything it is designed with the consumers’ best interests you just have to drink a bit of the Apple Koo- Aid to realize it.
The reason the first iPhone changed everything was because it was the first smart phone for consumers that was designed for a consumer not a business man. It was a cell phone that was easy to understand and had some cool features. As iOS evolved so did the iPhone. However, iPhone 4 is the first time that the OS and the hardware have evolved to create something new.
Design, hardware and software are only part of the equation in changing everything. The question becomes is the iPhone 4 with FaceTime, 5 megapixel camera, video in 720p, a retina display and iOS 4 really change everything? My answer is yes it does. It is not because it can video call or it has a high quality display. It is all of things combined. The iPhone 4 will change everything because it has the ability to once again change not only how we communicate but how we interact with our mobile device. It is no longer a mobile-phone it has become the first device to truly transcend the concept of phone and that is why it changes everything, Again.